Imagine you start a business, rent office or shop space, have the signage done, employ staff and advertise ….. in a street that is closed to pedestrians and traffic.
If you first choose a position where there are millions of people who walk past, you increase your chances of running a profitable business
The Internet is that position
If you had a website 10 years ago, you were a leader in your market. Today, if you don’t, your business does not exist. By websites I include appplications (apps) which are sleek websites designed firstly for mobile devices.
To promote your business, you need to reach people to tell them about the products or services you render.
Business owners have always had the problem of reaching their markets and getting people to take notice of what they have to offer. Although the basics stay the same, the Internet has changed how we reach and talk to our prospective customers – our “market”
Approach to design
Website design is more than design, it is about understanding how people use the Internet.
Website design, building and optimizing have two main aims:
- driving traffic to your website and
- convincing website visitors to do what you need them to do
There are a wide range of web design mistakes that are often made, but 6 of the most important are:
Visitors to your website are there because they look for information. They don’t care much for anything else but to find out how your business can solve their problem or fulfill their need. To do this, they want to find the information they are looking for, as effortlessly as possible. The way you lead them through your website, is called navigation.
Colour, contrast and text
This does not mean that your website should look like a christmas tree. It means your website should be as readable as possible with sensible contrast between text and background and that the text must be of a size which people can easily read, even in low light and on small mobile device screens.
No clear calls to action
It should be clear to your website visitor what you want her to do and it should be obvious how she must do it.
Website clutter occurs when business owners want to give all the information they can in as little a space as possible. A well designed website will give as much information as possible without cramping everything into the limited space on the website’s front page.
What is your aim with your website?
You need to have a clear idea of what purpose your website must serve. Do you want to inform, advise, sell? How does your website slots into your marketing program? If you don’t know what the aim of your website is, how must your potential clients know?
I prefer a minimalistic approach. Try to steer clear of unexpected background music, flashy, moving images that look exciting but contributes nothing to the usability of the website, or even act as valueless “bells and whistles”.
What you like is less important than what value your website has for your visitors.